The bad news is you shake and tremble at the idea of calling someone out of the blue and asking for their business.

The good news is you recognize you are motivated by fear, and if you openly acknowledge this fact, you can put it to work.

What do you fear MORE than cold calling?

Ill tell you what I fear and loathe:

(1) Losing my independence. I realize that much of my calling is non-delegable. If I dont do it, nobody else will nearly as capably, on my behalf. And if I dont get it done, my business will fail, and Ill have to get a job working for someone else, and that taskmaster, by the way, WILL compel me to make cold calls!

(2) Not paying my bills, when due. Chalk it up to the fact that I started my career as a bill collector. I just hate getting behind, and Im resolved to not letting that happen. Cold calls book business for me, enabling me to meet my obligations on time.

(3) Procrastination makes me feel like a flake, and I hate feeling flaky! So, better to make that call Ive been postponing than to feel badly about myself.

(4) I have a reputation to uphold as a masterful cold-caller, and Im not going to let my fans down. Im supposed to be a good role model, after all!

(5) I hate feeling that I am stagnating, and nothing dashes that notion better than meeting strangers by phone, getting the adrenaline pumped, and so on.

So, imagine those fears and undesirable outcomes that are calculated to occur if you dont cold call, and it will make the lesser task of dialing and smiling a lot easier to do!